कवर छवि

El impacto de la tecnología digital en el sector publicitario

In advertising - if fits to a greater extent than in other areas - the change derived from the ubiquitous Internet and the Big Data involves unprecedented organizational and strategic challenges.In this report, a privileged radiography of the advertising sector prepared from a series of in -depth in...

पूर्ण विवरण

में बचाया:
मुख्य लेखकों: Aguado, Juan Miguel, Martínez, Inmaculada J
स्वरूप: Online
भाषा:स्पेनिश
प्रकाशित: EDITUM. Ediciones de la Universidad de Murcia 2025
विषय:
Advertising
HUMANITIES.Communication Sciences
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects
ऑनलाइन पहुंच:ONIX_20250313_[...]_228
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सारांश:In advertising - if fits to a greater extent than in other areas - the change derived from the ubiquitous Internet and the Big Data involves unprecedented organizational and strategic challenges.In this report, a privileged radiography of the advertising sector prepared from a series of in -depth interviews with the CEOs and digital managers of outstanding companies of each of the types of actors in the ecosystem is presented, considering how they perceive the challengesDerived from change, how it affects internally in your organization, in work routines, production processes and their strategic possibilities.

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