Marketing

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...

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Bibliographic Details

Format:	Online
Language:	English
Published:	IntechOpen 2023
Subjects:	innovation, empowerment, design, product development, well-being thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	ONIX_20231201_9781789234374_1339
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