Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...
Sábháilte in:
| Formáid: | Online |
|---|---|
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
IntechOpen
2023
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| Ábhair: | |
| Rochtain ar líne: | ONIX_20231201_9781789234374_1339 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| _version_ | 1869530529444921344 |
|---|---|
| collection | Directory of Open Access Books |
| description | This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics. |
| format | Online |
| id | doab-20.500.12854ir-130230 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1302302024-03-30T12:53:24Z Marketing Oflazo?lu, Sonyel innovation, empowerment, design, product development, well-being thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics. 2023-12-01T17:09:12Z 2023-12-01T17:09:12Z 2018 book ONIX_20231201_9781789234374_1339 9781789234374 9781789234367 9781838815691 https://directory.doabooks.org/handle/20.500.12854/130230 eng image/jpeg n/a https://www.intechopen.com/books/6583 https://mts.intechopen.com/storage/books/6583/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/intechopen.71388 10.5772/intechopen.71388 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781789234374 9781789234367 9781838815691 IntechOpen 160 open access |
| spellingShingle | innovation, empowerment, design, product development, well-being thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Marketing |
| title | Marketing |
| title_full | Marketing |
| title_fullStr | Marketing |
| title_full_unstemmed | Marketing |
| title_short | Marketing |
| title_sort | marketing |
| topic | innovation, empowerment, design, product development, well-being thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | innovation, empowerment, design, product development, well-being thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20231201_9781789234374_1339 |