Market-Oriented Disinformation Research

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...

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Үндсэн зохиолч:	Ruiz, Carlos Diaz
Формат:	Online
Хэл сонгох:	англи
Хэвлэсэн:	Taylor & Francis 2025
Нөхцлүүд:	Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Онлайн хандалт:	ONIX_20250318_9781040355121_16
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!