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Market-Oriented Disinformation Research

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...

Täydet tiedot

Tallennettuna:
Päätekijä: Ruiz, Carlos Diaz
Aineistotyyppi: Online
Kieli:englanti
Julkaistu: Taylor & Francis 2025
Aiheet:
Disinformation
Misinformation
Social media
Social media marketing
Digital marketing
Digital platforms
Digital advertising
Fake news
Deceptive marketing
Deceptive content
Consumer behaviour
Consumer research
Consumer culture theory
Conspiracy theories
Influencer marketing
Culture wars
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Linkit:ONIX_20250318_9781040355121_16
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