Market-Oriented Disinformation Research

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...

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Bibliografiske detaljer

Hovedforfatter:	Ruiz, Carlos Diaz
Format:	Online
Sprog:	engelsk
Udgivet:	Taylor & Francis 2025
Fag:	Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Online adgang:	ONIX_20250318_9781040355121_16
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