Market-Oriented Disinformation Research
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Online |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Taylor & Francis
2025
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | ONIX_20250318_9781040355121_16 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| _version_ | 1869525780213530624 |
|---|---|
| author | Ruiz, Carlos Diaz |
| author_browse | Ruiz, Carlos Diaz |
| author_facet | Ruiz, Carlos Diaz |
| author_sort | Ruiz, Carlos Diaz |
| collection | Directory of Open Access Books |
| description | Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions. |
| format | Online |
| id | doab-20.500.12854ir-157544 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1575442025-06-24T06:29:41Z Market-Oriented Disinformation Research Ruiz, Carlos Diaz Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions. 2025-03-19T13:21:26Z 2025-03-19T13:21:26Z 2025-03-18T12:21:09Z 2025 book ONIX_20250318_9781040355121_16 https://library.oapen.org/handle/20.500.12657/100112 9781040355145 9781032828541 9781003506676 https://directory.doabooks.org/handle/20.500.12854/157544 eng Routledge Studies in Marketing open access image/jpeg image/jpeg Attribution 4.0 International Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/100112/1/9781040355121.pdf https://library.oapen.org/bitstream/20.500.12657/100112/1/9781040355121.pdf Taylor & Francis Routledge 10.4324/9781003506676 10.4324/9781003506676 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781040355145 9781032828541 9781003506676 Routledge 232 Oxford open access |
| spellingShingle | Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research Ruiz, Carlos Diaz Market-Oriented Disinformation Research |
| title | Market-Oriented Disinformation Research |
| title_full | Market-Oriented Disinformation Research |
| title_fullStr | Market-Oriented Disinformation Research |
| title_full_unstemmed | Market-Oriented Disinformation Research |
| title_short | Market-Oriented Disinformation Research |
| title_sort | market oriented disinformation research |
| topic | Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research |
| topic_facet | Disinformation Misinformation Social media Social media marketing Digital marketing Digital platforms Digital advertising Fake news Deceptive marketing Deceptive content Consumer behaviour Consumer research Consumer culture theory Conspiracy theories Influencer marketing Culture wars thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research |
| url | ONIX_20250318_9781040355121_16 |
| work_keys_str_mv | AT ruizcarlosdiaz marketorienteddisinformationresearch |