Chapter Communication strategies in the names and descriptions of pop culture podcasts

The aim of the article is to identify communication strategies in podcast marketing communication - a new form of distribution of promotional, informational and educational content. Taking the perspective of a constructivist communication theory, 116 podcasts excerpted from Spotify were analyzed. Th...

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Bibliografiska uppgifter

Huvudupphov:	Różalska, Marianna
Materialtyp:	Online
Språk:	polska
Utgiven:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Ämnen:	real-time marketing storytelling marketing advertising news service creativity media studies
Länkar:	ONIX_20250307_9788382207118_1328
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!