Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice

The widespread pandemic that companies and the brands under their care had to deal with, had an impact not only on changes in management, HR and financial processes. It touched equally heavily in areas related to the implementation of marketing strategies, communication with recipients and advertisi...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Rakoczy, Anna
Format:	Online
Sprache:	Polnisch
Veröffentlicht:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Schlagworte:	real-time marketing storytelling marketing advertising news service creativity media studies
Online-Zugang:	ONIX_20250307_9788382207118_1331
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