Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores

The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references...

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Kaituhi matua:	Banach, Agnieszka
Hōputu:	Online
Reo:	Pōrihi
I whakaputaina:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Ngā marau:	real-time marketing storytelling marketing advertising news service creativity media studies
Urunga tuihono:	ONIX_20250307_9788382207118_1321
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!