Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references...
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| Päätekijä: | |
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| Aineistotyyppi: | Online |
| Kieli: | puola |
| Julkaistu: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Aiheet: | |
| Linkit: | ONIX_20250307_9788382207118_1321 |
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| _version_ | 1869526369422016512 |
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| author | Banach, Agnieszka |
| author_browse | Banach, Agnieszka |
| author_facet | Banach, Agnieszka |
| author_sort | Banach, Agnieszka |
| collection | Directory of Open Access Books |
| description | The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references to literature, film and the music scene in general were analysed. The advertising slogans fully exhaust the features of linguistic creativity, initialize intelligent and humorous game with the recipient. In addition, the references used are focused around popular culture texts, and at the same time the slogans implement the assumptions of the genre, such as: brevity, attractiveness, persuasiveness, ease of remembering. |
| format | Online |
| id | doab-20.500.12854ir-155671 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556712025-03-07T14:29:35Z Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores Banach, Agnieszka real-time marketing storytelling marketing advertising news service creativity media studies The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references to literature, film and the music scene in general were analysed. The advertising slogans fully exhaust the features of linguistic creativity, initialize intelligent and humorous game with the recipient. In addition, the references used are focused around popular culture texts, and at the same time the slogans implement the assumptions of the genre, such as: brevity, attractiveness, persuasiveness, ease of remembering. 2025-03-07T14:29:33Z 2025-03-07T14:29:33Z 2022 chapter ONIX_20250307_9788382207118_1321 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155671 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.03 The article focuses on the linguistic analysis of intertextual references appearing in the advertisements of the Lidl store network posted on the Facebook social network. The published content is arranged in a triadic pattern of intertextuality - ludic function - marketing function. Only references to literature, film and the music scene in general were analysed. The advertising slogans fully exhaust the features of linguistic creativity, initialize intelligent and humorous game with the recipient. In addition, the references used are focused around popular culture texts, and at the same time the slogans implement the assumptions of the genre, such as: brevity, attractiveness, persuasiveness, ease of remembering. 10.18778/8220-710-1.03 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 29-40 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Banach, Agnieszka Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title | Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title_full | Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title_fullStr | Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title_full_unstemmed | Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title_short | Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores |
| title_sort | chapter intertextual references as a manifestation of advertising creativity on the example of the lidl chain of stores |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1321 |
| work_keys_str_mv | AT banachagnieszka chapterintertextualreferencesasamanifestationofadvertisingcreativityontheexampleofthelidlchainofstores |