Chapter Psia Kość! Linguistic creativity in the names of board and card games

This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseol...

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Auteur principal: Furmaniak, Katarzyna
Format: Online
Langue:polonais
Publié: Wydawnictwo Uniwersytetu Łódzkiego 2025
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Accès en ligne:ONIX_20250307_9788382207118_1327
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author Furmaniak, Katarzyna
author_browse Furmaniak, Katarzyna
author_facet Furmaniak, Katarzyna
author_sort Furmaniak, Katarzyna
collection Directory of Open Access Books
description This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseological, for example); using intertextuality.
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institution Directory of Open Access Books
language pol
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Wydawnictwo Uniwersytetu Łódzkiego
publisherStr Wydawnictwo Uniwersytetu Łódzkiego
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spelling doab-20.500.12854ir-1556772025-03-07T14:29:58Z Chapter Psia Kość! Linguistic creativity in the names of board and card games Furmaniak, Katarzyna real-time marketing storytelling marketing advertising news service creativity media studies This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseological, for example); using intertextuality. 2025-03-07T14:29:57Z 2025-03-07T14:29:57Z 2022 chapter ONIX_20250307_9788382207118_1327 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155677 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.09 This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseological, for example); using intertextuality. 10.18778/8220-710-1.09 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 145-154 open access
spellingShingle real-time marketing
storytelling
marketing
advertising
news service
creativity
media studies
Furmaniak, Katarzyna
Chapter Psia Kość! Linguistic creativity in the names of board and card games
title Chapter Psia Kość! Linguistic creativity in the names of board and card games
title_full Chapter Psia Kość! Linguistic creativity in the names of board and card games
title_fullStr Chapter Psia Kość! Linguistic creativity in the names of board and card games
title_full_unstemmed Chapter Psia Kość! Linguistic creativity in the names of board and card games
title_short Chapter Psia Kość! Linguistic creativity in the names of board and card games
title_sort chapter psia kosc linguistic creativity in the names of board and card games
topic real-time marketing
storytelling
marketing
advertising
news service
creativity
media studies
topic_facet real-time marketing
storytelling
marketing
advertising
news service
creativity
media studies
url ONIX_20250307_9788382207118_1327
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