Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events
The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortif...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | Online |
| Giella: | polskagiella |
| Almmustuhtton: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Fáttát: | |
| Liŋkkat: | ONIX_20250307_9788382207330_1348 |
| Fáddágilkorat: |
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| Čoahkkáigeassu: | The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortify the television message (and in some cases the Internet) with subtitles and infographics. The main goal of logovisuality is to make perception of given program easier for a viewer. Primarly, I focus on influence that subtitles and infographics (the so-called iconic-verbal messages) have on recipients. I start with analysing the situations where logovisuality is used in every day television communication with its viewers. I connect it with a presentation of the current, unfortunately still insufficient, state of research of this phenomenon. Then I focus on the main topic – the importance of logovisuality in broadcasts of sports events base on the examples of selected disciplines (including ski jumping, football or speedway). I determine what functions it serves in broadcasts of sports events (I try to define common functions for all disciplines and those typical only for selected sports). I indicate that watching sports competitions on television without logovisuality would be very difficult or even impossible. Moreover, I demonstrate that it helps to reduce social inequalities of the deaf and dumb and the hearing-impaired people. I also answer the research question – why logovisuality is the necessary element of broadcasting sports events. |
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