Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events
The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortif...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Online |
| Idioma: | polaco |
| Publicado: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| Subjects: | |
| Acceso en liña: | ONIX_20250307_9788382207330_1348 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| _version_ | 1869521147141292032 |
|---|---|
| author | Krzeczewski, Kacper |
| author_browse | Krzeczewski, Kacper |
| author_facet | Krzeczewski, Kacper |
| author_sort | Krzeczewski, Kacper |
| collection | Directory of Open Access Books |
| description | The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortify the television message (and in some cases the Internet) with subtitles and infographics. The main goal of logovisuality is to make perception of given program easier for a viewer. Primarly, I focus on influence that subtitles and infographics (the so-called iconic-verbal messages) have on recipients. I start with analysing the situations where logovisuality is used in every day television communication with its viewers. I connect it with a presentation of the current, unfortunately still insufficient, state of research of this phenomenon. Then I focus on the main topic – the importance of logovisuality in broadcasts of sports events base on the examples of selected disciplines (including ski jumping, football or speedway). I determine what functions it serves in broadcasts of sports events (I try to define common functions for all disciplines and those typical only for selected sports). I indicate that watching sports competitions on television without logovisuality would be very difficult or even impossible. Moreover, I demonstrate that it helps to reduce social inequalities of the deaf and dumb and the hearing-impaired people. I also answer the research question – why logovisuality is the necessary element of broadcasting sports events. |
| format | Online |
| id | doab-20.500.12854ir-155698 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556982025-03-07T14:31:15Z Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events Krzeczewski, Kacper metal music site of trauma anty-semityzm modern theatre translation diaspora contemporary cinema The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortify the television message (and in some cases the Internet) with subtitles and infographics. The main goal of logovisuality is to make perception of given program easier for a viewer. Primarly, I focus on influence that subtitles and infographics (the so-called iconic-verbal messages) have on recipients. I start with analysing the situations where logovisuality is used in every day television communication with its viewers. I connect it with a presentation of the current, unfortunately still insufficient, state of research of this phenomenon. Then I focus on the main topic – the importance of logovisuality in broadcasts of sports events base on the examples of selected disciplines (including ski jumping, football or speedway). I determine what functions it serves in broadcasts of sports events (I try to define common functions for all disciplines and those typical only for selected sports). I indicate that watching sports competitions on television without logovisuality would be very difficult or even impossible. Moreover, I demonstrate that it helps to reduce social inequalities of the deaf and dumb and the hearing-impaired people. I also answer the research question – why logovisuality is the necessary element of broadcasting sports events. 2025-03-07T14:31:14Z 2025-03-07T14:31:14Z 2022 chapter ONIX_20250307_9788382207330_1348 9788382207330 9788382207323 https://directory.doabooks.org/handle/20.500.12854/155698 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1222 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-732-3.14 The aim of the article is to define the functions of logovisuality in broadcasts of sports’ events. I consider its importance for the recipients of these messages. The phenomenon of logovisuality should be understood as the occurence of the written word in the television discourse or simply – fortify the television message (and in some cases the Internet) with subtitles and infographics. The main goal of logovisuality is to make perception of given program easier for a viewer. Primarly, I focus on influence that subtitles and infographics (the so-called iconic-verbal messages) have on recipients. I start with analysing the situations where logovisuality is used in every day television communication with its viewers. I connect it with a presentation of the current, unfortunately still insufficient, state of research of this phenomenon. Then I focus on the main topic – the importance of logovisuality in broadcasts of sports events base on the examples of selected disciplines (including ski jumping, football or speedway). I determine what functions it serves in broadcasts of sports events (I try to define common functions for all disciplines and those typical only for selected sports). I indicate that watching sports competitions on television without logovisuality would be very difficult or even impossible. Moreover, I demonstrate that it helps to reduce social inequalities of the deaf and dumb and the hearing-impaired people. I also answer the research question – why logovisuality is the necessary element of broadcasting sports events. 10.18778/8220-732-3.14 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207330 9788382207323 147-169 open access |
| spellingShingle | metal music site of trauma anty-semityzm modern theatre translation diaspora contemporary cinema Krzeczewski, Kacper Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title | Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title_full | Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title_fullStr | Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title_full_unstemmed | Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title_short | Chapter The importance of logovisuality for the recipient. Logovisuality in broadcasts of sports events |
| title_sort | chapter the importance of logovisuality for the recipient logovisuality in broadcasts of sports events |
| topic | metal music site of trauma anty-semityzm modern theatre translation diaspora contemporary cinema |
| topic_facet | metal music site of trauma anty-semityzm modern theatre translation diaspora contemporary cinema |
| url | ONIX_20250307_9788382207330_1348 |
| work_keys_str_mv | AT krzeczewskikacper chaptertheimportanceoflogovisualityfortherecipientlogovisualityinbroadcastsofsportsevents |