Chapter Discounts and Rebates
The purpose of the paper is to present the essence of discounts and rebates, the purposes of their use in business practice, as well as their types. Discounts and rebates are an important tool for attracting and retaining customers - it can be concluded that they are useful from both transactional a...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Online |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| विषय: | |
| ऑनलाइन पहुंच: | ONIX_20250307_9788382208436_1512 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| _version_ | 1869528225636417536 |
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| author | Skonieczka, Oliwia |
| author_browse | Skonieczka, Oliwia |
| author_facet | Skonieczka, Oliwia |
| author_sort | Skonieczka, Oliwia |
| collection | Directory of Open Access Books |
| description | The purpose of the paper is to present the essence of discounts and rebates, the purposes of their use in business practice, as well as their types. Discounts and rebates are an important tool for attracting and retaining customers - it can be concluded that they are useful from both transactional and relational perspectives for customers and for entities offering their products and services. Due to the often colloquial, partial understanding of these concepts, it is therefore worth presenting their broad spectrum to systematize theoretical and practical knowledge in this area. |
| format | Online |
| id | doab-20.500.12854ir-155862 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1558622025-03-07T14:41:39Z Chapter Discounts and Rebates Skonieczka, Oliwia Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image The purpose of the paper is to present the essence of discounts and rebates, the purposes of their use in business practice, as well as their types. Discounts and rebates are an important tool for attracting and retaining customers - it can be concluded that they are useful from both transactional and relational perspectives for customers and for entities offering their products and services. Due to the often colloquial, partial understanding of these concepts, it is therefore worth presenting their broad spectrum to systematize theoretical and practical knowledge in this area. 2025-03-07T14:41:38Z 2025-03-07T14:41:38Z 2022 chapter ONIX_20250307_9788382208436_1512 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155862 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.12 10.18778/8220-842-9.12 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 125-138 open access |
| spellingShingle | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Skonieczka, Oliwia Chapter Discounts and Rebates |
| title | Chapter Discounts and Rebates |
| title_full | Chapter Discounts and Rebates |
| title_fullStr | Chapter Discounts and Rebates |
| title_full_unstemmed | Chapter Discounts and Rebates |
| title_short | Chapter Discounts and Rebates |
| title_sort | chapter discounts and rebates |
| topic | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| topic_facet | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| url | ONIX_20250307_9788382208436_1512 |
| work_keys_str_mv | AT skonieczkaoliwia chapterdiscountsandrebates |