Chapter Disability and pandemic : advertising strategies in a state of alarm
During the pandemic caused by Covid 19, the State of Alarm in Spain shifted the focus of the advertising to the prevention of the health of oneself and others. However, according to the ONCE foundation, disabled people were not taken into account. This is denounced in an video which uses indirect pr...
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| Autor principal: | |
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| Format: | Online |
| Idioma: | espanyol |
| Publicat: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Accés en línia: | ONIX_20250307_9788382208801_1551 |
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