Innovación y exportación: claves para el éxito de la empresa
The main objective of this book is to describe the export and innovation activity of Murcia industrial companies, study whether to carry them out is associated with the company obtaining better results and if there is a relationship between these two business strategies. To address the proposed obje...
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| Hlavní autoři: | , |
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| Médium: | Online |
| Jazyk: | španělština |
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EDITUM. Ediciones de la Universidad de Murcia
2025
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| Témata: | |
| On-line přístup: | ONIX_20250313_9788418936128_250 |
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| Shrnutí: | The main objective of this book is to describe the export and innovation activity of Murcia industrial companies, study whether to carry them out is associated with the company obtaining better results and if there is a relationship between these two business strategies. To address the proposed objective, this work is structured in two parts.In the first, which consists of three sections, the concepts of export and innovation are defined, some statistics are presented on the situation of Spanish and Murcia companies in these aspects, and the conclusions obtained in previous investigations on the impact they have on the impact of these activities in the results of the companies and the possible relationship between them.The second part of the work is divided into two sections in which the methodology followed in a field study conducted in the months of May and June 20, 2020 is described to respond to the main objective of this work, and the results obtainedIn said study. To have some comparison reference, the sample used in this study includes, in addition to Murcia export companies, another group formed by companies from two border provinces, Alicante and Almería. The work ends with the presentation of the main conclusions derived from it. |
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