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Integrative Framing Analysis

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then dem...

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Hovedforfatter: Dan, Viorela
Format: Online
Sprog:engelsk
Udgivet: Taylor & Francis 2025
Fag:
Integrative Framing Analysis
communication studies
Female PLWHA
health communication
Tukey HSD Post-hoc Test
Verbal Framing
visual communciation
frames
Tv News
health messages
Influence News Framing
communication theory
Van Gorp
media sociology
Data Sets
Codebook Development
news framing
Vice Versa
multimodal
Aid Prevalence
research methods
News Frames
methodology
HIV/AIDS
Visual Frames
Carrier Frame
Advocacy Frames
Victim Frame
Survivor Frame
Multimodal Messages
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
Online adgang:ONIX_20250523T093505_9781351694919_8
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Summary:Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

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