Integrative Framing Analysis

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then dem...

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Prif Awdur: Dan, Viorela
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author Dan, Viorela
author_browse Dan, Viorela
author_facet Dan, Viorela
author_sort Dan, Viorela
collection Directory of Open Access Books
description Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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spelling doab-20.500.12854ir-1603442025-05-24T05:42:42Z Integrative Framing Analysis Dan, Viorela Integrative Framing Analysis communication studies Female PLWHA health communication Tukey HSD Post-hoc Test Verbal Framing visual communciation frames Tv News health messages Influence News Framing communication theory Van Gorp media sociology Data Sets Codebook Development news framing Vice Versa multimodal Aid Prevalence research methods News Frames methodology HIV/AIDS Visual Frames Carrier Frame Advocacy Frames Victim Frame Survivor Frame Multimodal Messages thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine thema EDItEUR::N History and Archaeology::NH History thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. 2025-05-24T05:42:41Z 2025-05-24T05:42:41Z 2025-05-23T07:58:51Z 2017 book ONIX_20250523T093505_9781351694919_8 https://library.oapen.org/handle/20.500.12657/102418 9781351694919 9781351694896 9780367889081 9781315171456 9781138046368 9781351694902 https://directory.doabooks.org/handle/20.500.12854/160344 eng Routledge Research in Communication Studies open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/102418/1/9781351694919.pdf Taylor & Francis Routledge 10.4324/9781315171456 10.4324/9781315171456 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9627267b-ffbd-489c-91a4-19c92400b387 822a9356-0764-4730-8984-9958f379adad 9781351694919 9781351694896 9780367889081 9781315171456 9781138046368 9781351694902 Routledge 182 Oxford [...] Ludwig-Maximilians-Universität München LMU Munich 10.13039/501100005722 open access
spellingShingle Integrative Framing Analysis
communication studies
Female PLWHA
health communication
Tukey HSD Post-hoc Test
Verbal Framing
visual communciation
frames
Tv News
health messages
Influence News Framing
communication theory
Van Gorp
media sociology
Data Sets
Codebook Development
news framing
Vice Versa
multimodal
Aid Prevalence
research methods
News Frames
methodology
HIV/AIDS
Visual Frames
Carrier Frame
Advocacy Frames
Victim Frame
Survivor Frame
Multimodal Messages
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
Dan, Viorela
Integrative Framing Analysis
title Integrative Framing Analysis
title_full Integrative Framing Analysis
title_fullStr Integrative Framing Analysis
title_full_unstemmed Integrative Framing Analysis
title_short Integrative Framing Analysis
title_sort integrative framing analysis
topic Integrative Framing Analysis
communication studies
Female PLWHA
health communication
Tukey HSD Post-hoc Test
Verbal Framing
visual communciation
frames
Tv News
health messages
Influence News Framing
communication theory
Van Gorp
media sociology
Data Sets
Codebook Development
news framing
Vice Versa
multimodal
Aid Prevalence
research methods
News Frames
methodology
HIV/AIDS
Visual Frames
Carrier Frame
Advocacy Frames
Victim Frame
Survivor Frame
Multimodal Messages
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
topic_facet Integrative Framing Analysis
communication studies
Female PLWHA
health communication
Tukey HSD Post-hoc Test
Verbal Framing
visual communciation
frames
Tv News
health messages
Influence News Framing
communication theory
Van Gorp
media sociology
Data Sets
Codebook Development
news framing
Vice Versa
multimodal
Aid Prevalence
research methods
News Frames
methodology
HIV/AIDS
Visual Frames
Carrier Frame
Advocacy Frames
Victim Frame
Survivor Frame
Multimodal Messages
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine
thema EDItEUR::N History and Archaeology::NH History
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
url ONIX_20250523T093505_9781351694919_8
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