Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | anglès |
| Publicat: |
Taylor & Francis
2025
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| Accés en línia: | ONIX_20250528T101339_9781317222613_65 |
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| _version_ | 1869514154138664960 |
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| author | Pasquier, Martial Villeneuve, Jean-Patrick |
| author_browse | Pasquier, Martial Villeneuve, Jean-Patrick |
| author_facet | Pasquier, Martial Villeneuve, Jean-Patrick |
| author_sort | Pasquier, Martial |
| collection | Directory of Open Access Books |
| description | This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-160733 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1607332025-05-29T05:20:44Z Marketing Management and Communications in the Public Sector Pasquier, Martial Villeneuve, Jean-Patrick Marketing Instruments Public Administration Sorting Household Waste public marketing Marketing Mix Concept Politico Administrative System public communication non-profit management Defined Target Groups Marketing Information Research Crisis Communication communication models Town Halls Public Organizations communication strategies Proactive Disclosure Country’s Specific Institutional Arrangement Ozone Air Pollution public management public sector marketing Vice Versa public-private partnerships thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. 2025-05-29T05:20:43Z 2025-05-29T05:20:43Z 2025-05-28T08:23:54Z 2017 book ONIX_20250528T101339_9781317222613_65 https://library.oapen.org/handle/20.500.12657/102934 9781317222613 9781138655805 9781317222606 9781317222590 9781315622309 9781138655799 9781136504600 https://directory.doabooks.org/handle/20.500.12854/160733 eng Routledge Masters in Public Management open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/102934/1/9781317222613.pdf Taylor & Francis Routledge 10.4324/9781315622309 10.4324/9781315622309 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781317222613 9781138655805 9781317222606 9781317222590 9781315622309 9781138655799 9781136504600 Routledge 274 Oxford open access |
| spellingShingle | Marketing Instruments Public Administration Sorting Household Waste public marketing Marketing Mix Concept Politico Administrative System public communication non-profit management Defined Target Groups Marketing Information Research Crisis Communication communication models Town Halls Public Organizations communication strategies Proactive Disclosure Country’s Specific Institutional Arrangement Ozone Air Pollution public management public sector marketing Vice Versa public-private partnerships thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector Pasquier, Martial Villeneuve, Jean-Patrick Marketing Management and Communications in the Public Sector |
| title | Marketing Management and Communications in the Public Sector |
| title_full | Marketing Management and Communications in the Public Sector |
| title_fullStr | Marketing Management and Communications in the Public Sector |
| title_full_unstemmed | Marketing Management and Communications in the Public Sector |
| title_short | Marketing Management and Communications in the Public Sector |
| title_sort | marketing management and communications in the public sector |
| topic | Marketing Instruments Public Administration Sorting Household Waste public marketing Marketing Mix Concept Politico Administrative System public communication non-profit management Defined Target Groups Marketing Information Research Crisis Communication communication models Town Halls Public Organizations communication strategies Proactive Disclosure Country’s Specific Institutional Arrangement Ozone Air Pollution public management public sector marketing Vice Versa public-private partnerships thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector |
| topic_facet | Marketing Instruments Public Administration Sorting Household Waste public marketing Marketing Mix Concept Politico Administrative System public communication non-profit management Defined Target Groups Marketing Information Research Crisis Communication communication models Town Halls Public Organizations communication strategies Proactive Disclosure Country’s Specific Institutional Arrangement Ozone Air Pollution public management public sector marketing Vice Versa public-private partnerships thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector |
| url | ONIX_20250528T101339_9781317222613_65 |
| work_keys_str_mv | AT pasquiermartial marketingmanagementandcommunicationsinthepublicsector AT villeneuvejeanpatrick marketingmanagementandcommunicationsinthepublicsector |