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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Hlavní autoři: Pasquier, Martial, Villeneuve, Jean-Patrick
Médium: Online
Jazyk:angličtina
Vydáno: Taylor & Francis 2025
Témata:
Marketing Instruments
Public Administration
Sorting Household Waste
public marketing
Marketing Mix Concept
Politico Administrative System
public communication
non-profit management
Defined Target Groups
Marketing Information Research
Crisis Communication
communication models
Town Halls
Public Organizations
communication strategies
Proactive Disclosure
Country’s Specific Institutional Arrangement
Ozone Air Pollution
public management
public sector marketing
Vice Versa
public-private partnerships
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector
On-line přístup:ONIX_20250528T101339_9781317222613_65
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