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Modern organizations operating in a dynamic and multidimensional environment must address numerous challenges stemming from globalization, economic volatility, increasing digitalization, advanced technological innovation and social transformation. Their ability to adapt effectively, implement innova...
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| المؤلفون الرئيسيون: | , |
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| التنسيق: | Online |
| اللغة: | البولندية |
| منشور في: |
Lublin University of Technology Publishing House
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://directory.doabooks.org/handle/20.500.12854/160837 |
| الوسوم: |
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| الملخص: | Modern organizations operating in a dynamic and multidimensional environment must address numerous challenges stemming from globalization, economic volatility, increasing digitalization, advanced technological innovation and social transformation. Their ability to adapt effectively, implement innovations, and achieve long-term strategic goals is largely determined by the quality and effectiveness of leadership. Leadership is a multifaceted phenomenon studied in various contexts by scholars, managers, policymakers, and social activists. Leaders possess significant influence, enabling them to shape history, initiate innovative ventures, and impact the lives of individuals. Leadership is one of the most widely and frequently studied phenomena in the social sciences. It is the subject of numerous publications, conferences, and debates. However, there is no consensus on its definition and meaning, as its effectiveness is highly context-dependent. Leadership is often equated with management, yet most researchers distinguish between these concepts. Leadership focuses on visionary strategies, driving change, and inspiring others, whereas management ensures the efficient and effective execution of goals. The success or failure of an organization is often attributed to its leader, indicating the critical role of leadership competencies and a well-established personal brand. Contemporary leaders operate in an environment described as B.A.N.I. (brittle, anxious, nonlinear, incomprehensible) – characterized by fragility, uncertainty, nonlinearity, and interpretative complexity. In this context, a leader’s personal brand can be an important factor determining their effectiveness and ability to influence organizational processes. The authors argue that a comprehensive analysis of leadership phenomenon requires a holistic approach that acknowledges its multifaceted and multilayered nature. As a specific form of power within social systems, leadership cannot be examined in isolation from its organizational, cultural, and societal context, highlighting the necessity of an interdisciplinary approach in its exploration. Leadership is a combination of science, art, and innate predispositions. An effective leader is someone who continuously develops their competencies, creativity, and intrinsic motivation for achievement. Key components of this process include personal development and personal branding. Personal branding plays a vital role in leadership by enhancing communication, building trust, and reaching the right audiences. Conscious management of one’s professional image can increase a leader’s effectiveness and become an integral part of fulfilling their role. This monograph is addressed to a wide range of readers, including leaders in business, administration, education, culture, and social organizations. It may also serve as a valuable resource for students and anyone interested in leadership and personal branding. |
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