Data-Driven Innovation in the Creative Industries

The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This...

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Format: Online
Language:English
Published: Taylor & Francis 2025
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Online Access:ONIX_20250530T122022_9781040032008_68
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collection Directory of Open Access Books
description The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation. Since digital markets and platforms are now essential for revenue generation and audience engagement, there is a vital need for improved data and digital skills in the creative and cultural sectors. Taking a necessarily global perspective, this book explores the challenges and opportunities of data-driven approaches to creativity in different contexts across the arts, cultural, and heritage sectors. Chapters reach beyond the platforms and approaches provided by the technology sector to delve into the collaborative work that supports innovation around the interdisciplinary and cross-sectoral issues that emerge where data infrastructures and approaches meet creativity. A novel intervention that uniquely centres the role of data in the theory and practice of creative industries’ innovation, this book is valuable reading for those researching and studying the creative economy as well for those who drive investment for the creative industries in a digitalised society. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license.
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institution Directory of Open Access Books
language eng
publishDate 2025
publishDateRange 2025
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publisher Taylor & Francis
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spelling doab-20.500.12854ir-1609082025-05-31T05:34:59Z Data-Driven Innovation in the Creative Industries Terras, Melissa Jones, Vikki Osborne, Nicola Speed, Chris creative industries art business technology economy creative economy digitalisation digitalised society thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation. Since digital markets and platforms are now essential for revenue generation and audience engagement, there is a vital need for improved data and digital skills in the creative and cultural sectors. Taking a necessarily global perspective, this book explores the challenges and opportunities of data-driven approaches to creativity in different contexts across the arts, cultural, and heritage sectors. Chapters reach beyond the platforms and approaches provided by the technology sector to delve into the collaborative work that supports innovation around the interdisciplinary and cross-sectoral issues that emerge where data infrastructures and approaches meet creativity. A novel intervention that uniquely centres the role of data in the theory and practice of creative industries’ innovation, this book is valuable reading for those researching and studying the creative economy as well for those who drive investment for the creative industries in a digitalised society. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license. 2025-05-31T05:34:58Z 2025-05-31T05:34:58Z 2025-05-30T10:28:12Z 2024 book ONIX_20250530T122022_9781040032008_68 https://library.oapen.org/handle/20.500.12657/103225 9781040032008 9781032431512 9781040032046 9781003365891 9781032431505 https://directory.doabooks.org/handle/20.500.12854/160908 eng Routledge Research in the Creative and Cultural Industries open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/103225/1/9781040032008.pdf Taylor & Francis Routledge 10.4324/9781003365891 10.4324/9781003365891 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 6812d116-5bbf-46d7-ad4d-01dba4924464 9781040032008 9781032431512 9781040032046 9781003365891 9781032431505 Routledge 300 Oxford [...] open access
spellingShingle creative industries
art
business
technology
economy
creative economy
digitalisation
digitalised society
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Data-Driven Innovation in the Creative Industries
title Data-Driven Innovation in the Creative Industries
title_full Data-Driven Innovation in the Creative Industries
title_fullStr Data-Driven Innovation in the Creative Industries
title_full_unstemmed Data-Driven Innovation in the Creative Industries
title_short Data-Driven Innovation in the Creative Industries
title_sort data driven innovation in the creative industries
topic creative industries
art
business
technology
economy
creative economy
digitalisation
digitalised society
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
topic_facet creative industries
art
business
technology
economy
creative economy
digitalisation
digitalised society
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
url ONIX_20250530T122022_9781040032008_68