Chapter 14 Collaborative and creative consumption
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...
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| Định dạng: | Online |
| Ngôn ngữ: | Tiếng Anh |
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Taylor & Francis
2025
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| Truy cập trực tuyến: | https://library.oapen.org/handle/20.500.12657/104310 |
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| _version_ | 1869522251790942208 |
|---|---|
| author | Ertz, Myriam QUENUM, Gautier Georges Yao |
| author_browse | Ertz, Myriam QUENUM, Gautier Georges Yao |
| author_facet | Ertz, Myriam QUENUM, Gautier Georges Yao |
| author_sort | Ertz, Myriam |
| collection | Directory of Open Access Books |
| description | This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-163205 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1632052025-07-31T11:57:42Z Chapter 14 Collaborative and creative consumption Ertz, Myriam QUENUM, Gautier Georges Yao Collaborative Consumption,Collaborative Economy,Sharing Economy,Creative Consumption,Circular Economy,Postmodernism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. 2025-07-29T20:09:22Z 2025-07-29T20:09:22Z 2025-07-21T09:25:19Z 2025 chapter https://library.oapen.org/handle/20.500.12657/104310 9781032535043 9781032535050 https://directory.doabooks.org/handle/20.500.12854/163205 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/104310/1/9781003412397_10.4324_9781003412397-17.pdf https://library.oapen.org/bitstream/20.500.12657/104310/1/9781003412397_10.4324_9781003412397-17.pdf Taylor & Francis Routledge 10.4324/9781003412397-17 10.4324/9781003412397-17 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 The Routledge Companion to Marketing and Sustainability Social Sciences and Humanities Research Council of Canada 69a6eefb-5830-4623-b7d8-3d7a62b760ea 9781032535043 9781032535050 Routledge 18 open access |
| spellingShingle | Collaborative Consumption,Collaborative Economy,Sharing Economy,Creative Consumption,Circular Economy,Postmodernism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business Ertz, Myriam QUENUM, Gautier Georges Yao Chapter 14 Collaborative and creative consumption |
| title | Chapter 14 Collaborative and creative consumption |
| title_full | Chapter 14 Collaborative and creative consumption |
| title_fullStr | Chapter 14 Collaborative and creative consumption |
| title_full_unstemmed | Chapter 14 Collaborative and creative consumption |
| title_short | Chapter 14 Collaborative and creative consumption |
| title_sort | chapter 14 collaborative and creative consumption |
| topic | Collaborative Consumption,Collaborative Economy,Sharing Economy,Creative Consumption,Circular Economy,Postmodernism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| topic_facet | Collaborative Consumption,Collaborative Economy,Sharing Economy,Creative Consumption,Circular Economy,Postmodernism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| url | https://library.oapen.org/handle/20.500.12657/104310 |
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