Uso de la inteligencia artificial en la actividad hotelera
The present research studies the applications of artificial intelligence (AI) in the hospitality industry, with emphasis on its impact on the customer experience and the improvement of operational efficiency. To this end, and through an integrative review of the literature that includes a total of 3...
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| Main Authors: | , , , |
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| Format: | Online |
| Sprog: | spansk |
| Udgivet: |
High Rate Consulting
2025
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| Fag: | |
| Online adgang: | https://directory.doabooks.org/handle/20.500.12854/166575 |
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| Summary: | The present research studies the applications of artificial intelligence (AI) in the hospitality industry, with emphasis on its impact on the customer experience and the improvement of operational efficiency. To this end, and through an integrative review of the literature that includes a total of 32 documents from scientific articles and specialized sources, some of the main applications of AI chatbots, virtual agents, predictive analytics, etc.,
are identified, which allow the personalization of services or the automation of internal processes. It also assesses the benefits, disadvantages and opportunities offered by their implementation, pointing out the need to overcome cultural, technical and ethical barriers that can complicate their implementation. This study offers an updated reference framework that serves to contribute to the understanding and strategic use of AI in the
hotel sector and, therefore, be able to increase its competitiveness and sustainability. |
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