Chapter 14 Do AI systems Allow Online Advertisers to Control Others?

Subliminal advertising seems ethically problematic. Providing accurate, balanced information about a product seems ethically OK. But in between these two extremes there is an expanse of grey area. At what point does the influence exerted by advertisers, governments, and others become concerning? And...

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Auteurs principaux: Douglas, Thomas, De Marco, Gabriel
Format: Online
Langue:anglais
Publié: Oxford University Press 2025
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Accès en ligne:ONIX_20251002T150117_[...]_2
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author Douglas, Thomas
De Marco, Gabriel
author_browse De Marco, Gabriel
Douglas, Thomas
author_facet Douglas, Thomas
De Marco, Gabriel
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description Subliminal advertising seems ethically problematic. Providing accurate, balanced information about a product seems ethically OK. But in between these two extremes there is an expanse of grey area. At what point does the influence exerted by advertisers, governments, and others become concerning? And does the advent of artificial intelligence increase the risk of such influence? These questions are explored through the case of AI-based microtargeted advertisements.
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spelling doab-20.500.12854ir-1670222025-10-16T05:05:46Z Chapter 14 Do AI systems Allow Online Advertisers to Control Others? Douglas, Thomas De Marco, Gabriel artificial intelligence, AI, advertising, manipulation, autonomy, control, influence thema EDItEUR::U Computing and Information Technology::UY Computer science::UYQ Artificial intelligence Subliminal advertising seems ethically problematic. Providing accurate, balanced information about a product seems ethically OK. But in between these two extremes there is an expanse of grey area. At what point does the influence exerted by advertisers, governments, and others become concerning? And does the advent of artificial intelligence increase the risk of such influence? These questions are explored through the case of AI-based microtargeted advertisements. 2025-10-16T05:05:45Z 2025-10-16T05:05:45Z 2025-10-02T13:06:17Z 2024 chapter ONIX_20251002T150117_[...]_2 https://library.oapen.org/handle/20.500.12657/106261 https://directory.doabooks.org/handle/20.500.12854/167022 eng open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/106261/1/De_Marco_and_Douglas_2024_Do_AI_systems-1.pdf Oxford University Press AI Morality 10.1093/oso/9780198876434.003.0015 10.1093/oso/9780198876434.003.0015 db4e319f-ca9f-449a-bcf2-37d7c6f885b1 AI Morality c298861b-7fb5-4ee4-be6b-6311ba2d5c3d ERC European Research Council Consolidator Award (ProtMind) 819757 (H2020) b65c9f15-c978-47b0-ae86-f9632fd78e63 European Research Council (ERC) Oxford 819757 H2020 open access
spellingShingle artificial intelligence, AI, advertising, manipulation, autonomy, control, influence
thema EDItEUR::U Computing and Information Technology::UY Computer science::UYQ Artificial intelligence
Douglas, Thomas
De Marco, Gabriel
Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title_full Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title_fullStr Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title_full_unstemmed Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title_short Chapter 14 Do AI systems Allow Online Advertisers to Control Others?
title_sort chapter 14 do ai systems allow online advertisers to control others
topic artificial intelligence, AI, advertising, manipulation, autonomy, control, influence
thema EDItEUR::U Computing and Information Technology::UY Computer science::UYQ Artificial intelligence
topic_facet artificial intelligence, AI, advertising, manipulation, autonomy, control, influence
thema EDItEUR::U Computing and Information Technology::UY Computer science::UYQ Artificial intelligence
url ONIX_20251002T150117_[...]_2
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