Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Main Author: | |
|---|---|
| Format: | Online |
| Language: | English |
| Published: |
Taylor & Francis
2025
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| Subjects: | |
| Online Access: | ONIX_20251023T101257_9781040780190_69 |
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| _version_ | 1869522770330648576 |
|---|---|
| author | Hera, Teresa |
| author_browse | Hera, Teresa |
| author_facet | Hera, Teresa |
| author_sort | Hera, Teresa |
| collection | Directory of Open Access Books |
| description | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. |
| format | Online |
| id | doab-20.500.12854ir-168481 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1684812025-10-24T05:07:03Z Digital Gaming and the Advertising Landscape Hera, Teresa advergames persuasive games advertising entertaining persuasive communication thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::N History and Archaeology::NH History The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. 2025-10-24T05:07:02Z 2025-10-24T05:07:02Z 2025-10-23T08:20:27Z 2025 book ONIX_20251023T101257_9781040780190_69 https://library.oapen.org/handle/20.500.12657/107799 9781040780190 9781041178118 9781040786215 9789462987159 9781003693932 https://directory.doabooks.org/handle/20.500.12854/168481 eng Games and Play open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/107799/1/9781040780190.pdf Taylor & Francis Routledge 10.5117/9789462987159 10.5117/9789462987159 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781040780190 9781041178118 9781040786215 9789462987159 9781003693932 Routledge 206 Oxford open access |
| spellingShingle | advergames persuasive games advertising entertaining persuasive communication thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::N History and Archaeology::NH History Hera, Teresa Digital Gaming and the Advertising Landscape |
| title | Digital Gaming and the Advertising Landscape |
| title_full | Digital Gaming and the Advertising Landscape |
| title_fullStr | Digital Gaming and the Advertising Landscape |
| title_full_unstemmed | Digital Gaming and the Advertising Landscape |
| title_short | Digital Gaming and the Advertising Landscape |
| title_sort | digital gaming and the advertising landscape |
| topic | advergames persuasive games advertising entertaining persuasive communication thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::N History and Archaeology::NH History |
| topic_facet | advergames persuasive games advertising entertaining persuasive communication thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::N History and Archaeology::NH History |
| url | ONIX_20251023T101257_9781040780190_69 |
| work_keys_str_mv | AT herateresa digitalgamingandtheadvertisinglandscape |