Advertising and the Transformation of Screen Cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of a...

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Bibliographic Details

Main Authors:	Florin, Bo, Vonderau, Patrick, Zimmermann, Yvonne
Format:	Online
Language:	English
Published:	Amsterdam University Press 2021
Subjects:	screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society
Online Access:	OCN: 1261635567
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