Advertising and the Transformation of Screen Cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of a...
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| Autores principales: | , , |
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| Formato: | Online |
| Lenguaje: | inglés |
| Publicado: |
Amsterdam University Press
2021
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| Materias: | |
| Acceso en línea: | OCN: 1261635567 |
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| _version_ | 1869516115739148288 |
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| author | Florin, Bo Vonderau, Patrick Zimmermann, Yvonne |
| author_browse | Florin, Bo Vonderau, Patrick Zimmermann, Yvonne |
| author_facet | Florin, Bo Vonderau, Patrick Zimmermann, Yvonne |
| author_sort | Florin, Bo |
| collection | Directory of Open Access Books |
| description | Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives. |
| format | Online |
| id | doab-20.500.12854ir-71409 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-714092025-08-13T14:12:36Z Advertising and the Transformation of Screen Cultures Florin, Bo Vonderau, Patrick Zimmermann, Yvonne screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives. 2021-07-24T04:00:43Z 2021-07-24T04:00:43Z 2021-07-23T10:03:25Z 2021 book OCN: 1261635567 https://library.oapen.org/handle/20.500.12657/50158 9789462989153 https://directory.doabooks.org/handle/20.500.12854/71409 eng Film Culture in Transition open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/50158/1/9789048541560.pdf https://library.oapen.org/bitstream/20.500.12657/50158/1/9789048541560.pdf https://library.oapen.org/bitstream/20.500.12657/50158/1/9789048541560.pdf Amsterdam University Press 10.5117/9789462989153 10.5117/9789462989153 de2ecbe7-1037-4e96-8c3a-5a842d921e04 Riksbankens Jubileumsfond 2047b06c-7dbe-4fc1-b2e3-31680fd7cd70 9789462989153 141 open access |
| spellingShingle | screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society Florin, Bo Vonderau, Patrick Zimmermann, Yvonne Advertising and the Transformation of Screen Cultures |
| title | Advertising and the Transformation of Screen Cultures |
| title_full | Advertising and the Transformation of Screen Cultures |
| title_fullStr | Advertising and the Transformation of Screen Cultures |
| title_full_unstemmed | Advertising and the Transformation of Screen Cultures |
| title_short | Advertising and the Transformation of Screen Cultures |
| title_sort | advertising and the transformation of screen cultures |
| topic | screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society |
| topic_facet | screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::A The Arts::AT Performing arts::ATF Films, cinema thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society |
| url | OCN: 1261635567 |
| work_keys_str_mv | AT florinbo advertisingandthetransformationofscreencultures AT vonderaupatrick advertisingandthetransformationofscreencultures AT zimmermannyvonne advertisingandthetransformationofscreencultures |