Buchumschlag

Fashion Communication in the Digital Age

This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectiv...

Ausführliche Beschreibung

Gespeichert in:
Format: Online
Sprache:Englisch
Veröffentlicht: Springer Nature 2025
Schlagworte:
Open Access
Marketing
Fashion Communication
Visual Fashion Communication
Fashion Marketing
Digital Fashion
Fashion Media
Ethics in Fashion
FACTUM Conference
Fashion Branding
AI in Fashion
Virtual Fashion
Fashion Platforms
Blockchain technology
Sustainability
Cultural Branding
Luxury Fashion
Contemporary Fashion
Sustainable Textiles
Fashion Heritage
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems
thema EDItEUR::U Computing and Information Technology::UF Business applications
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
Online-Zugang:ONIX_20251128T131701_9783031994814_26
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Zusammenfassung:This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital transformation, cultural heritage, and other related disciplines. These proceedings aim to foster interdisciplinary theoretical and empirical research on the impact of communication practices on both the fashion industry and societal fashion-related values and behaviors. Specifically, they seek to establish and strengthen an international, interdisciplinary network of scholars in the field of fashion communication, share innovative methodological approaches, expand the dialogue between communication studies and fashion-related disciplines, and encourage junior researchers to pursue their academic interests in this dynamic field. Additionally, this book serves as a valuable resource for professionals in fashion communication and marketing, providing access to rigorous research in a rapidly evolving domain driven by digital transformation.

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