Fashion Communication in the Digital Age

This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectiv...

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格式: Online
語言:英语
出版: Springer Nature 2025
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collection Directory of Open Access Books
description This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital transformation, cultural heritage, and other related disciplines. These proceedings aim to foster interdisciplinary theoretical and empirical research on the impact of communication practices on both the fashion industry and societal fashion-related values and behaviors. Specifically, they seek to establish and strengthen an international, interdisciplinary network of scholars in the field of fashion communication, share innovative methodological approaches, expand the dialogue between communication studies and fashion-related disciplines, and encourage junior researchers to pursue their academic interests in this dynamic field. Additionally, this book serves as a valuable resource for professionals in fashion communication and marketing, providing access to rigorous research in a rapidly evolving domain driven by digital transformation.
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institution Directory of Open Access Books
language eng
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Springer Nature
publisherStr Springer Nature
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spelling doab-20.500.12854ir-1696242025-11-29T07:16:09Z Fashion Communication in the Digital Age von Wachenfeldt, Paula Cantoni, Lorenzo Sabatini, Nadzeya Sádaba, Teresa Open Access Marketing Fashion Communication Visual Fashion Communication Fashion Marketing Digital Fashion Fashion Media Ethics in Fashion FACTUM Conference Fashion Branding AI in Fashion Virtual Fashion Fashion Platforms Blockchain technology Sustainability Cultural Branding Luxury Fashion Contemporary Fashion Sustainable Textiles Fashion Heritage thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems thema EDItEUR::U Computing and Information Technology::UF Business applications thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital transformation, cultural heritage, and other related disciplines. These proceedings aim to foster interdisciplinary theoretical and empirical research on the impact of communication practices on both the fashion industry and societal fashion-related values and behaviors. Specifically, they seek to establish and strengthen an international, interdisciplinary network of scholars in the field of fashion communication, share innovative methodological approaches, expand the dialogue between communication studies and fashion-related disciplines, and encourage junior researchers to pursue their academic interests in this dynamic field. Additionally, this book serves as a valuable resource for professionals in fashion communication and marketing, providing access to rigorous research in a rapidly evolving domain driven by digital transformation. 2025-11-29T07:16:09Z 2025-11-29T07:16:09Z 2025-11-28T12:20:29Z 2026 book ONIX_20251128T131701_9783031994814_26 https://library.oapen.org/handle/20.500.12657/108670 9783031994814 9783031994807 https://directory.doabooks.org/handle/20.500.12854/169624 eng Springer Proceedings in Business and Economics; Business and Management; Business and Management (R0) open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/108670/1/9783031994814.pdf Springer Nature Springer 10.1007/978-3-031-99481-4 10.1007/978-3-031-99481-4 9fa3421d-f917-4153-b9ab-fc337c396b5a 21b2a6f5-85be-4e22-bcf3-044b937faade 9783031994814 9783031994807 Springer 402 Cham [...] open access
spellingShingle Open Access
Marketing
Fashion Communication
Visual Fashion Communication
Fashion Marketing
Digital Fashion
Fashion Media
Ethics in Fashion
FACTUM Conference
Fashion Branding
AI in Fashion
Virtual Fashion
Fashion Platforms
Blockchain technology
Sustainability
Cultural Branding
Luxury Fashion
Contemporary Fashion
Sustainable Textiles
Fashion Heritage
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems
thema EDItEUR::U Computing and Information Technology::UF Business applications
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
Fashion Communication in the Digital Age
title Fashion Communication in the Digital Age
title_full Fashion Communication in the Digital Age
title_fullStr Fashion Communication in the Digital Age
title_full_unstemmed Fashion Communication in the Digital Age
title_short Fashion Communication in the Digital Age
title_sort fashion communication in the digital age
topic Open Access
Marketing
Fashion Communication
Visual Fashion Communication
Fashion Marketing
Digital Fashion
Fashion Media
Ethics in Fashion
FACTUM Conference
Fashion Branding
AI in Fashion
Virtual Fashion
Fashion Platforms
Blockchain technology
Sustainability
Cultural Branding
Luxury Fashion
Contemporary Fashion
Sustainable Textiles
Fashion Heritage
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems
thema EDItEUR::U Computing and Information Technology::UF Business applications
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
topic_facet Open Access
Marketing
Fashion Communication
Visual Fashion Communication
Fashion Marketing
Digital Fashion
Fashion Media
Ethics in Fashion
FACTUM Conference
Fashion Branding
AI in Fashion
Virtual Fashion
Fashion Platforms
Blockchain technology
Sustainability
Cultural Branding
Luxury Fashion
Contemporary Fashion
Sustainable Textiles
Fashion Heritage
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems
thema EDItEUR::U Computing and Information Technology::UF Business applications
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies
url ONIX_20251128T131701_9783031994814_26