Planejamento estratégico ágil como instrumento de criação de valor
his study aims to propose an integrated strategic planning model that combines the principles of ESG (environmental, social, and governance) with the potential of digital transformation as drivers of sustainable value creation in organizations operating in volatile and complex environments. The r...
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| Autor principal: | |
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| Format: | Online |
| Idioma: | portuguès |
| Publicat: |
Editora Oficina Universitária
2025
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| Matèries: | |
| Accés en línia: | https://directory.doabooks.org/handle/20.500.12854/169637 |
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| Sumari: | his study aims to propose an integrated strategic planning model that
combines the principles of ESG (environmental, social, and governance) with the
potential of digital transformation as drivers of sustainable value creation in
organizations operating in volatile and complex environments. The research
adopted an exploratory and bibliographic approach, relying on an integrative
literature review that enabled a critical analysis of the main academic
contributions on strategic planning, sustainability, and technological innovation.
This procedure allowed the identification of relevant trends as well as gaps in the
practical application of these concepts, particularly in emerging contexts that
demand greater organizational adaptability. The findings suggest that the
systematic incorporation of ESG principles into strategic planning not only
strengthens institutional legitimacy but also enhances socio-environmental
responsibility as a central dimension of contemporary competitiveness.
Complementarily, digital transformation plays a fundamental role by providing
data and information that support scenario analysis, decision-making, and the
development of coherent strategies. The convergence of these two dimensions
contributes to the construction of a more robust strategic framework, aligned with
stakeholder expectations and regulatory pressures. The study concludes that
strategic agility emerges as the pivotal capability to unlock the potential of
sustainability and digitalization. Defined as the ability to interpret environmental
signals, reconfigure resources, and continuously adjust processes, strategic
agility transforms planning from a static exercise into a dynamic mechanism for
value creation. Ultimately, it enables organizations to achieve resilience,
differentiation, and competitiveness in VUCA/BANI environments, ensuring that
ESG and digital transformation become effective instruments of long-term
sustainable prosperity. |
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