Translating the determination of subjective customer perceptions from the health care sector to the service industry
The automotive industry is in the middle of a disruptive change in which a competitive differentiation based on the car as a product itself is not sufficient anymore. Customer centricity is one of the most important management goals in this industrial sector. The consequence is a shift from a produc...
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| Автор: | |
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| Формат: | Online |
| Мова: | Англійська |
| Опубліковано: |
FAU University Press
2026
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| Предмети: | |
| Онлайн доступ: | ONIX_20260106T140303_9783961470938_14 |
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