Translating the determination of subjective customer perceptions from the health care sector to the service industry

The automotive industry is in the middle of a disruptive change in which a competitive differentiation based on the car as a product itself is not sufficient anymore. Customer centricity is one of the most important management goals in this industrial sector. The consequence is a shift from a produc...

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Bibliographic Details
Main Author: Meinzer, Stefan
Format: Online
Language:English
Published: FAU University Press 2026
Subjects:
Online Access:ONIX_20260106T140303_9783961470938_14
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