Más allá de la digitalización: La necesidad de la transformación digital estratégica
In today's era of digital disruption, driven by advances in AI, Big Data, and changing customer expectations, Strategic Digital Transformation (SDT) is an imperative that goes beyond simple digitization. This text offers a comprehensive strategic guide, based on academic research and industry ana...
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| Main Authors: | , |
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| Format: | Online |
| Sprog: | spansk |
| Udgivet: |
Editorial Grupo AEA
2026
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| Fag: | |
| Online adgang: | https://directory.doabooks.org/handle/20.500.12854/173351 |
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| Summary: | In today's era of digital disruption, driven by advances in AI, Big Data, and changing customer
expectations, Strategic Digital Transformation (SDT) is an imperative that goes beyond simple
digitization. This text offers a comprehensive strategic guide, based on academic research and
industry analysis, to navigate this complex transition. SDT is presented as a holistic and
multifaceted phenomenon that requires the coherent integration of strategy, organizational
culture, and transformational leadership. It is crucial to develop agility and dynamic capabilities
for continuous adaptation and innovation. Key pillars include strategic alignment, customercentric
digital value creation, adaptable business models, data management as an asset, agile
cultures, and digital leadership. The role of enabling technologies such as Cloud (agility), AI
(efficiency/personalization), and Advanced Analytics (decisions) is examined, focused on
generating business value, alongside IoT and Blockchain. The text also addresses inherent
challenges such as cultural resistance, cybersecurity, privacy, and AI ethics, drawing insights
from examples and best practices. Aimed at students and professionals, it provides an integrated,
actionable, and evidence-based framework for leading a successful and sustainable SDT. |
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