Gestión del Cambio como Fundamento de la Dirección Estratégica

The book is a comprehensive work that examines the vital integration of strategic direction and change management. The first chapter argues that strategic change is a crucial component of strategic direction, highlighting the need to anticipate and adapt to fluctuations in the business environment....

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Bibliographic Details

Main Authors:	Terán-Guerrero, Fernando Neptalí, Guerrero-Espinosa, Mercy Elizabeth, Vizcaíno-Villavicencio, Viviana de Lourdes, Gaibor-Mendoza, John Steet, Pico-Lescano, Juan Carlos, Sandoval-Cárdenas, Marco Vinicio
Format:	Online
Language:	Spanish
Published:	Editorial Grupo AEA 2024
Subjects:	Competencias Esenciales Dirección Estratégica Gestión del Cambio Liderazgo Toma de Decisiones thema EDItEUR::J Society and Social Sciences thema EDItEUR::K Economics, Finance, Business and Management
Online Access:	https://directory.doabooks.org/handle/20.500.12854/134813
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