صورة الغلاف

Gestión del Cambio como Fundamento de la Dirección Estratégica

The book is a comprehensive work that examines the vital integration of strategic direction and change management. The first chapter argues that strategic change is a crucial component of strategic direction, highlighting the need to anticipate and adapt to fluctuations in the business environment....

وصف كامل

محفوظ في:
المؤلفون الرئيسيون: Terán-Guerrero, Fernando Neptalí, Guerrero-Espinosa, Mercy Elizabeth, Vizcaíno-Villavicencio, Viviana de Lourdes, Gaibor-Mendoza, John Steet, Pico-Lescano, Juan Carlos, Sandoval-Cárdenas, Marco Vinicio
التنسيق: Online
اللغة:الإسبانية
منشور في: Editorial Grupo AEA 2024
الموضوعات:
Competencias Esenciales
Dirección Estratégica
Gestión del Cambio
Liderazgo
Toma de Decisiones
thema EDItEUR::J Society and Social Sciences
thema EDItEUR::K Economics, Finance, Business and Management
الوصول للمادة أونلاين:https://directory.doabooks.org/handle/20.500.12854/134813
الوسوم: إضافة وسم
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الملخص:The book is a comprehensive work that examines the vital integration of strategic direction and change management. The first chapter argues that strategic change is a crucial component of strategic direction, highlighting the need to anticipate and adapt to fluctuations in the business environment. The second chapter presents strategic direction as a change model, highlighting the importance of aligning strategy with the company's vision and objectives to drive effective change. The final chapter discusses the essential competencies needed for strategic management, emphasizing skills such as leadership, informed decision making, and managing uncertainty. This work is an essential guide for those seeking to understand and effectively apply change management in a strategic framework.

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