Innovación Curricular en Administración de Empresas: Un Paso hacia la Gestión Basada en Big Data e Inteligencia de Negocios
Technological progress and the growing role of data analysis in business decision making have redefined the demands of the labor market, requiring an update in the academic training of Business Administration. This article proposes a revision of the career curriculum, including a name change to “B...
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| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Online |
| Γλώσσα: | Ισπανικά |
| Έκδοση: |
Editorial Grupo AEA
2026
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| Θέματα: | |
| Διαθέσιμο Online: | https://directory.doabooks.org/handle/20.500.12854/174327 |
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| Περίληψη: | Technological progress and the growing role of data analysis in business decision making have redefined the demands of the labor market, requiring an update in the academic training of Business Administration. This article proposes a revision of the career curriculum, including a name change to “Bachelor's Degree in Big Data and Business Intelligence”, to align the studies with current trends in technology and management. The proposal responds to the need to train future
professionals in the analysis of large volumes of data and the use of predictive models to develop business strategies. The methodological process involves a documentary analysis of the current curriculum, consultations with experts and
participatory workshops with teachers and students, evaluating the relevance of current subjects and proposing new content that responds to market demands. This update not only improves the competitiveness of graduates, but also
strengthens the link between academia and the productive sector, contributing to sustainable development and business competitiveness in a global and digital environment. |
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