Korporacje transnarodowe

The monograph presents the activities on which enterprises focus in order to strengthen competitiveness. They fall within the scope of marketing and management in international business. All entities are evolving as they search for ways to adapt to new challenges. Transnational corporations are a pe...

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Autor principal:	Rosińska Bukowska, Magdalena
Format:	Online
Idioma:	polonès
Publicat:	Wydawnictwo Uniwersytetu Łódzkiego 2026
Matèries:	Transnational corporations International business Marketing Management Competitiveness Strategic analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business
Accés en línia:	ONIX_20260612T144849_9788383318660_13
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