Korporacje transnarodowe
The monograph presents the activities on which enterprises focus in order to strengthen competitiveness. They fall within the scope of marketing and management in international business. All entities are evolving as they search for ways to adapt to new challenges. Transnational corporations are a pe...
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Formáid: | Online |
| Teanga: | Polainnis |
| Foilsithe / Cruthaithe: |
Wydawnictwo Uniwersytetu Łódzkiego
2026
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| Ábhair: | |
| Rochtain ar líne: | ONIX_20260612T144849_9788383318660_13 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| _version_ | 1869529577986981888 |
|---|---|
| author | Rosińska Bukowska, Magdalena |
| author_browse | Rosińska Bukowska, Magdalena |
| author_facet | Rosińska Bukowska, Magdalena |
| author_sort | Rosińska Bukowska, Magdalena |
| collection | Directory of Open Access Books |
| description | The monograph presents the activities on which enterprises focus in order to strengthen competitiveness. They fall within the scope of marketing and management in international business. All entities are evolving as they search for ways to adapt to new challenges. Transnational corporations are a perfect example, showing trends and methods of exploring opportunities, and turning threats into challenges and advantages. By changing the concepts of marketing and management, enterprises attempt to meet the technological challenges, the requirements of sustainable development, and the expectations of new generations of buyers. For this reason, these issues cannot be omitted in a modern strategic analysis. The purpose of the work is to show the potential of classical methods and actions within the scope of marketing and management in creating a new image of international business in the era of 21st-century challenges. The exemplification presented refers to transnational corporations, the most powerful enterprises, and their approaches to building competitiveness. The work constitutes an attempt to prove that new research concepts need not be created, but that the extended interpretation of the assumptions of classical patterns enables a comprehensive study even of a subject with complex structures.The role of non-material attributes of competitive advantage in improving the effectiveness of international business implementation should be emphasised as it opens up possibilities for marketing. The adjustment process can be vastly improved by a suitable management strategy. A proper orientation of the entity activities requires qualitative research of all aspects of the environment. The monograph culminates in an original 8-stage research project, presenting how the extended interpretations can utilise classical concepts of strategic analyses for this purpose. |
| format | Online |
| id | doab-20.500.12854ir-177427 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1774272026-06-12T13:38:26Z Korporacje transnarodowe Rosińska Bukowska, Magdalena Transnational corporations International business Marketing Management Competitiveness Strategic analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business The monograph presents the activities on which enterprises focus in order to strengthen competitiveness. They fall within the scope of marketing and management in international business. All entities are evolving as they search for ways to adapt to new challenges. Transnational corporations are a perfect example, showing trends and methods of exploring opportunities, and turning threats into challenges and advantages. By changing the concepts of marketing and management, enterprises attempt to meet the technological challenges, the requirements of sustainable development, and the expectations of new generations of buyers. For this reason, these issues cannot be omitted in a modern strategic analysis. The purpose of the work is to show the potential of classical methods and actions within the scope of marketing and management in creating a new image of international business in the era of 21st-century challenges. The exemplification presented refers to transnational corporations, the most powerful enterprises, and their approaches to building competitiveness. The work constitutes an attempt to prove that new research concepts need not be created, but that the extended interpretation of the assumptions of classical patterns enables a comprehensive study even of a subject with complex structures.The role of non-material attributes of competitive advantage in improving the effectiveness of international business implementation should be emphasised as it opens up possibilities for marketing. The adjustment process can be vastly improved by a suitable management strategy. A proper orientation of the entity activities requires qualitative research of all aspects of the environment. The monograph culminates in an original 8-stage research project, presenting how the extended interpretations can utilise classical concepts of strategic analyses for this purpose. 2026-06-12T13:38:23Z 2026-06-12T13:38:23Z 2025 book ONIX_20260612T144849_9788383318660_13 9788383318660 9788383318653 https://directory.doabooks.org/handle/20.500.12854/177427 pol image/png Attribution-NonCommercial-NoDerivatives 4.0 International https://press.uni.lodz.pl/index.php/wul/pl/catalog/book/1581 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8331-866-0 The monograph presents the activities on which enterprises focus in order to strengthen competitiveness. They fall within the scope of marketing and management in international business. All entities are evolving as they search for ways to adapt to new challenges. Transnational corporations are a perfect example, showing trends and methods of exploring opportunities, and turning threats into challenges and advantages. By changing the concepts of marketing and management, enterprises attempt to meet the technological challenges, the requirements of sustainable development, and the expectations of new generations of buyers. For this reason, these issues cannot be omitted in a modern strategic analysis. The purpose of the work is to show the potential of classical methods and actions within the scope of marketing and management in creating a new image of international business in the era of 21st-century challenges. The exemplification presented refers to transnational corporations, the most powerful enterprises, and their approaches to building competitiveness. The work constitutes an attempt to prove that new research concepts need not be created, but that the extended interpretation of the assumptions of classical patterns enables a comprehensive study even of a subject with complex structures.The role of non-material attributes of competitive advantage in improving the effectiveness of international business implementation should be emphasised as it opens up possibilities for marketing. The adjustment process can be vastly improved by a suitable management strategy. A proper orientation of the entity activities requires qualitative research of all aspects of the environment. The monograph culminates in an original 8-stage research project, presenting how the extended interpretations can utilise classical concepts of strategic analyses for this purpose. 10.18778/8331-866-0 83bfe9c9-323d-4283-b087-d859fd9af314 9788383318660 9788383318653 electronic open access |
| spellingShingle | Transnational corporations International business Marketing Management Competitiveness Strategic analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business Rosińska Bukowska, Magdalena Korporacje transnarodowe |
| title | Korporacje transnarodowe |
| title_full | Korporacje transnarodowe |
| title_fullStr | Korporacje transnarodowe |
| title_full_unstemmed | Korporacje transnarodowe |
| title_short | Korporacje transnarodowe |
| title_sort | korporacje transnarodowe |
| topic | Transnational corporations International business Marketing Management Competitiveness Strategic analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business |
| topic_facet | Transnational corporations International business Marketing Management Competitiveness Strategic analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJK International business |
| url | ONIX_20260612T144849_9788383318660_13 |
| work_keys_str_mv | AT rosinskabukowskamagdalena korporacjetransnarodowe |