Fashion Myths
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and...
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| Κύριος συγγραφέας: | |
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| Μορφή: | Online |
| Γλώσσα: | Αγγλικά |
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transcript Verlag
2021
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| Θέματα: | |
| Διαθέσιμο Online: | 627780 |
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| _version_ | 1869517732492345344 |
|---|---|
| author | Meinhold, Roman |
| author_browse | Meinhold, Roman |
| author_facet | Meinhold, Roman |
| author_sort | Meinhold, Roman |
| collection | Directory of Open Access Books |
| description | Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. |
| format | Online |
| id | doab-20.500.12854ir-26188 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | transcript Verlag |
| publisherStr | transcript Verlag |
| record_format | ojs |
| spelling | doab-20.500.12854ir-261882025-07-30T05:44:32Z Fashion Myths Meinhold, Roman Philosophy Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. 2021-02-10T12:58:18Z 2017-03-01 23:55:55 2020-03-17 03:00:31 2020-04-01T13:36:19Z 2013-09-15 book 627780 OCN: 1013949317 http://library.oapen.org/handle/20.500.12657/31466 9783839424377 https://directory.doabooks.org/handle/20.500.12854/26188 eng Kultur- und Medientheorie open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf transcript Verlag 10.14361/transcript.9783839424377 10.14361/transcript.9783839424377 7e97f9b9-be2b-4d9c-a928-3c8ebdfa443c Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783839424377 Knowledge Unlatched (KU) KU Select 2016 Backlist Collection Bielefeld, Germany 100526 KU Select 2016 Backlist Collection open access |
| spellingShingle | Philosophy Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society Meinhold, Roman Fashion Myths |
| title | Fashion Myths |
| title_full | Fashion Myths |
| title_fullStr | Fashion Myths |
| title_full_unstemmed | Fashion Myths |
| title_short | Fashion Myths |
| title_sort | fashion myths |
| topic | Philosophy Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society |
| topic_facet | Philosophy Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society |
| url | 627780 |
| work_keys_str_mv | AT meinholdroman fashionmyths |