Fashion Myths

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and...

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Bibliografiske detaljer

Hovedforfatter:	Meinhold, Roman
Format:	Online
Sprog:	engelsk
Udgivet:	transcript Verlag 2021
Fag:	Philosophy Culture Fashion Marketing Advertising Fashion Studies Philosophy of Culture Cultural Theory Design Cultural Studies Anthropology Aristotle Catharsis Dandy Human condition thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society
Online adgang:	627780
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