Multichannel Management

A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

Olles dieđut

Bibliográfalaš dieđut

Váldodahkki:	Gruber, Gottfried
Materiálatiipa:	Online
Giella:	eaŋgalasgiella
Almmustuhtton:	Peter Lang International Academic Publishers 2021
Fáttát:	Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management
Liŋkkat:	1003173
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!