Multichannel Management
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
Збережено в:
| Автор: | |
|---|---|
| Формат: | Online |
| Мова: | Англійська |
| Опубліковано: |
Peter Lang International Academic Publishers
2021
|
| Предмети: | |
| Онлайн доступ: | 1003173 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
| _version_ | 1869515157185495040 |
|---|---|
| author | Gruber, Gottfried |
| author_browse | Gruber, Gottfried |
| author_facet | Gruber, Gottfried |
| author_sort | Gruber, Gottfried |
| collection | Directory of Open Access Books |
| description | A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market. |
| format | Online |
| id | doab-20.500.12854ir-34606 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Peter Lang International Academic Publishers |
| publisherStr | Peter Lang International Academic Publishers |
| record_format | ojs |
| spelling | doab-20.500.12854ir-346062025-01-24T16:06:48Z Multichannel Management Gruber, Gottfried Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market. 2021-02-10T12:58:18Z 2019-01-10 23:55 2020-01-14 16:22:58 2020-04-01T11:28:27Z 2018 book 1003173 OCN: 1082959153 http://library.oapen.org/handle/20.500.12657/26870 9783631753873 https://directory.doabooks.org/handle/20.500.12854/34606 eng Forschungsergebnisse der Wirtschaftsuniversitaet Wien open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/26870/1/1003173.pdf https://library.oapen.org/bitstream/20.500.12657/26870/1/1003173.pdf https://library.oapen.org/bitstream/20.500.12657/26870/1/1003173.pdf https://library.oapen.org/bitstream/20.500.12657/26870/1/1003173.pdf https://library.oapen.org/bitstream/20.500.12657/26870/1/1003173.pdf Peter Lang International Academic Publishers 10.3726/b13906 10.3726/b13906 44a712f0-ee17-4c08-a667-46effed595e7 9783631753873 204 Bern open access |
| spellingShingle | Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management Gruber, Gottfried Multichannel Management |
| title | Multichannel Management |
| title_full | Multichannel Management |
| title_fullStr | Multichannel Management |
| title_full_unstemmed | Multichannel Management |
| title_short | Multichannel Management |
| title_sort | multichannel management |
| topic | Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management |
| topic_facet | Consumer Behaviour E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV5 Production and quality control management |
| url | 1003173 |
| work_keys_str_mv | AT grubergottfried multichannelmanagement |