Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Ge...

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Dettagli Bibliografici

Natura:	Online
Lingua:	tedesco
Pubblicazione:	W. Bertelsmann Verlag 2021
Soggetti:	Sociology Studierende Bitly Campus Customer-Relationship-Management Facebook Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar
Accesso online:	640954
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