Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Ge...
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| Формат: | Online |
|---|---|
| Язык: | немецкий |
| Опубликовано: |
W. Bertelsmann Verlag
2021
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| Предметы: | |
| Online-ссылка: | 640954 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| _version_ | 1869515875823910912 |
|---|---|
| collection | Directory of Open Access Books |
| description | "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." |
| format | Online |
| id | doab-20.500.12854ir-34861 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | W. Bertelsmann Verlag |
| publisherStr | W. Bertelsmann Verlag |
| record_format | ojs |
| spelling | doab-20.500.12854ir-348612025-07-31T06:48:19Z Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing GATE, Germany Sociology Studierende Bitly Campus Customer-Relationship-Management Facebook Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." 2021-02-10T12:58:18Z 2017-12-01 23:55:55 2020-03-19 03:00:36 2020-04-01T13:18:45Z 2016-07-27 book 640954 OCN: 1030819052 http://library.oapen.org/handle/20.500.12657/30946 9783763957507 https://directory.doabooks.org/handle/20.500.12854/34861 ger Schriftenreihe Hochschulmarketing open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf W. Bertelsmann Verlag 10.3278/6004519w 10.3278/6004519w 584ff379-6643-4cfa-8c32-8087d742a80d Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783763957507 Knowledge Unlatched (KU) KU Open Services Bielefeld 101782 KU Open Services open access |
| spellingShingle | Sociology Studierende Bitly Campus Customer-Relationship-Management Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title_full | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title_fullStr | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title_full_unstemmed | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title_short | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| title_sort | weltweit und virtuell praxisbeispiele aus dem digitalen hochschulmarketing |
| topic | Sociology Studierende Bitly Campus Customer-Relationship-Management Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar |
| topic_facet | Sociology Studierende Bitly Campus Customer-Relationship-Management Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar |
| url | 640954 |