The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/...
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Hamburg University Press
2021
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| On-line přístup: | 1002337 |
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| _version_ | 1869513843706691584 |
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| author | Tiwari, Rajnish Buse, Stephan |
| author_browse | Buse, Stephan Tiwari, Rajnish |
| author_facet | Tiwari, Rajnish Buse, Stephan |
| author_sort | Tiwari, Rajnish |
| collection | Directory of Open Access Books |
| description | Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank. |
| format | Online |
| id | doab-20.500.12854ir-35613 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Hamburg University Press |
| publisherStr | Hamburg University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-356132025-03-28T02:00:48Z The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector Tiwari, Rajnish Buse, Stephan Mobile Banking Mobile Commerce Banking Sector Hamburg University of Technology International Management University of Hamburg thema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineering Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank. 2021-02-10T12:58:18Z 2018-12-03 15:58:27 2020-04-01T11:59:22Z 2007 book 1002337 OCN: 1082958790 http://library.oapen.org/handle/20.500.12657/27668 9783937816319 https://directory.doabooks.org/handle/20.500.12854/35613 ger open access image/jpeg image/jpeg https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf Hamburg University Press 10.15460/HUP.16 10.15460/HUP.16 819334dc-f985-437c-8c86-4cb478ab40dc 9783937816319 AG Universitätsverlage 233 Hamburg open access |
| spellingShingle | Mobile Banking Mobile Commerce Banking Sector Hamburg University of Technology International Management University of Hamburg thema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineering Tiwari, Rajnish Buse, Stephan The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title | The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title_full | The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title_fullStr | The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title_full_unstemmed | The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title_short | The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector |
| title_sort | mobile commerce prospects a strategic analysis of opportunities in the banking sector |
| topic | Mobile Banking Mobile Commerce Banking Sector Hamburg University of Technology International Management University of Hamburg thema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineering |
| topic_facet | Mobile Banking Mobile Commerce Banking Sector Hamburg University of Technology International Management University of Hamburg thema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineering |
| url | 1002337 |
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