The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/...

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Bibliographic Details

Main Authors:	Tiwari, Rajnish, Buse, Stephan
Format:	Online
Language:	German
Published:	Hamburg University Press 2021
Subjects:	Mobile Banking Mobile Commerce Banking Sector Hamburg University of Technology International Management University of Hamburg thema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineering
Online Access:	1002337
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