Product Recommendations in E-Commerce Retailing Applications

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitati...

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主要作者:	Knotzer, Nicolas
格式:	Online
語言:	英语
出版:	Peter Lang International Academic Publishers 2021
主題:	Applications Buchhandel Commerce Electronic Commerce Empfehlungssystem Entscheidungsprozess Knotzer Konsumentenstudie Product Produktempfehlung Recommendations Retailing Verbraucherverhalten Virtuelle Gemeinschaft thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV9 Distribution and logistics management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
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