Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Hoofdauteur: | |
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| Formaat: | Online |
| Taal: | Engels |
| Gepubliceerd in: |
Amsterdam University Press
2021
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| Onderwerpen: | |
| Online toegang: | 1005805 |
| Tags: |
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| _version_ | 1869529478686834688 |
|---|---|
| author | de la Hera, Teresa |
| author_browse | de la Hera, Teresa |
| author_facet | de la Hera, Teresa |
| author_sort | de la Hera, Teresa |
| collection | Directory of Open Access Books |
| description | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. |
| format | Online |
| id | doab-20.500.12854ir-37365 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-373652024-05-12T11:38:34Z Digital Gaming and the Advertising Landscape de la Hera, Teresa Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. 2021-02-10T12:58:18Z 2019-11-06 23:55 2020-03-27 15:48:21 2020-04-01T09:55:44Z 2019 book 1005805 OCN: 1114970721 http://library.oapen.org/handle/20.500.12657/24326 https://directory.doabooks.org/handle/20.500.12854/37365 eng Games and Play open access image/jpeg image/jpeg image/jpeg image/jpeg https://library.oapen.org/bitstream/20.500.12657/24326/1/9789048538676.pdf https://library.oapen.org/bitstream/20.500.12657/24326/1/9789048538676.pdf https://library.oapen.org/bitstream/20.500.12657/24326/1/9789048538676.pdf https://library.oapen.org/bitstream/20.500.12657/24326/1/9789048538676.pdf Amsterdam University Press 10.2307/j.ctvnp0j4g 10.2307/j.ctvnp0j4g de2ecbe7-1037-4e96-8c3a-5a842d921e04 209 Amsterdam open access |
| spellingShingle | Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies de la Hera, Teresa Digital Gaming and the Advertising Landscape |
| title | Digital Gaming and the Advertising Landscape |
| title_full | Digital Gaming and the Advertising Landscape |
| title_fullStr | Digital Gaming and the Advertising Landscape |
| title_full_unstemmed | Digital Gaming and the Advertising Landscape |
| title_short | Digital Gaming and the Advertising Landscape |
| title_sort | digital gaming and the advertising landscape |
| topic | Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| topic_facet | Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| url | 1005805 |
| work_keys_str_mv | AT delaherateresa digitalgamingandtheadvertisinglandscape |